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Hobie Surf::Hobie Surf Shop Proudly Debuts First Women’s Surf Boutique in San Clemente.

18. November 2013

Hobie Surf Boutique

PRESS RELEASE

 

FOR IMMEDIATE RELEASE

 

Hobie Surf Shop Proudly Debuts Our First Women’s Surf Boutique in San Clemente. 

 

Since 1954 when Hobie Alter opened the very first surf shop in California, our stores have stood for quality and innovation. The customer experience is our priority and at the heart of our business plan. In keeping with this tradition, we are proud to announce the opening of our first women’s only ‘Surf Boutique’ in San Clemente.

 

We have been asked along the way, ‘Why? Why now? Why only for girls?’ our answer is simple. It is a direct response to what our loyal cliental has been asking for, and more importantly, we grew tired of seeing the female surfer solely portrayed as a 20 something girl in a thong going backside. She is only one small part of the surfing landscape. Our goal with this shop is to shine light on every type of water girl. Shortboarder, Longboarder, Outrigger/Prone Paddler, Boogieboarder, Angler, Sailor, Swimmer, Wader, Bronzer… Friends, Daughters, Mothers, Cousins, Grandmas, and Babies, we want to be here for our girl from her first Hobie tee shirt to her very last ride well into her 90’s. From her first bar of wax, her outfit for her first date, her gifts for her friends, and, of course, her favorite bikini – we want to be the only place she goes to for all of her beach lifestyle needs.

 

Featuring the latest and most forward designed women’s wetsuits, and female specific handshaped boards, from Gary Larson and Josh Martin of Hobie Surfboards, we are committed to being a progressive, fully stocked, surf shop. We will, of course, continue to share not only our rich surf history through this shop, but we will work with The Surfing Heritage Foundation to bring in installation pieces from their collection to highlight water-women from the past and present.

 

The Hobie Surf Boutique is located at 151 Avenida Del Mar San Clemente, CA. Our Boutique hours are Monday thru Sunday 10am-6pm and we can be reached at 949-542-3400. Stop in and see us soon, we love seeing you!

Categories: Surfboards |

Hobie Jumps in on the 2013 Doheny Surf Fest in Dana Point

25. June 2013

In the backyard of where Hobie Alter opened his first surf shop back in the Fifties, the company he founded in Dana Point returns to it’s roots by sponsoring the 2013 Doheny Surf Fest.

One special beach event on Sunday afternoon will be the Hobie Alter Tandem Invitational highlighting one of the original competitive disciplines from the Sixties of which Hobie himself was a champion. It will be preceded on Sunday morning by the “Sixties Longboard Contest” hosted by the Doheny Longboard Association

The second annual Doheny Surf Fest will feature two days of fun in the sun with surfing exhibitions including on Saturday the Legends of the Longboard Era, the Tyler Warren Invite of the “New School” of Traditional Longboarding and the Terry Martin ‘Sport of Kings” Concours d Elegance.

Also there is the Surf Fest Village with nearly 100 vendor booths with everything from surf gear, arts and crafts and collectibles and a “Free” concert in the park Saturday afternoon with Common Sense with opening acts Trevor Green and Aloha Radio.

You can grab a beer too in the Kona Brewing beer garden with it’s un-plugged Stillwater stage and the also some great eats in the “Food Court”.

It’s going to a weekend of soaking up Southern California beach culture.

For More Information:
activempire@aol.com

http://www.dohenysurffest.com/

Categories: Surfboards | History |

Hobie Surf :: Rachael Tilly Lands Cover of OC Register Family Issue!!

24. April 2013

We are so used to our girl Rachael Tilly doing things like this…..

Rachael Tilly

Rachael Tilly

…. that we sometimes forget how much she accomplishes outside of the water! That’s why we are all so stoked to see that OC Register Family Magazine (OCFamily.com) not only named Rachael as one of their Top 20 Shining Students for 2013, she also got the cover!

OC Register Family Magazine

OC Register Family Magazine

Each year, OC Register Family, searches Orange County to find the best and brightest students. They talk to coaches and school administrators, and seek nominations from the public. When they are through, they have a list of the of the top youth in the area who excel in all areas from academics, the arts, leadership, athletics, and, of course, community service.

2013′s group of students are incredible, and Rachael is front and center! The group includes students who are bound for Harvard and MIT, a Junior Olympic Gold medalist in fencing, a clean water activist, 11th grade twin sisters who are authors of 4 Sci-Fi books, a two time OC Debate League Golden Gavel Award winner, and many more accomplished kids. Though they all participate in differing fields, what they all have in common is a desire to do their absolute best at all times, and inspire others around them to do the same.

Shining Student!!!

“I put all my faith in God,” Rachael says. “I’m just working hard to fulfill this amazing talent He’s given me.”

The Story…

“Since she entered her first surfing contest at the age of 6, Rachael Tilly has racked up an impressive list of wins. She has clinched the Interscholastic Surfing Federation’s Middle School State Championship three times and holds five West Coast titles from the Western Surfing Association.

Rachael is also the youngest woman to qualify for the Association of Surfing Professionals’ 2013 World Longboard Tour. She will travel to compete for a world championship this November at Hainan Island in China.

In addition to Hurley, Rachael is sponsored by Hobie, which sells a Rachael Tilly model longboard designed by legendary shaper Terry Martin. (Rachael and Terry were close friends, and she spoke at his 2012 memorial.)

A stellar student who participates in church activities and swims for her high school team, Rachael has stayed grounded even as her surfing career has soared.

“I definitely plan on going to college. My education is as important to me as surfing is to me,” says Rachael, who plans to attend a school close to the beach so she can continue to compete.”

-Tracey Engelking

Categories: Surfboards |

Hobie unveils Surf Cabana at Pacific Edge Hotel

10. March 2013
The Pacific Edge Hotel in Laguna Beach recently came to a few select companies requesting that they and their design teams design one of their surfside cabanas.  Each company was given their own cabana to design how they wanted with their personal and unique style.  Hobie teamed up with the local coastal design masters at Tuvalu Home to create an environment that would embody the rich history of Hobie and the California coastal experience. Full details of the project can be seen here. The cabanas were unveiled this past weekend at the Pacifc Edge’s Snack,Sip, and SUP event. The event featured great food and cocktails presented by a few local restaurants and bars, as well as a friendly industry stand up paddle relay race presented by Hobie Stand Up Paddleboards, featuring local teams from Hobie, Infinity, SUPCo, Riviera, and The Surfrider Foundation . A great event hosted at an amazing location!!!!

Categories: Stand Up Paddle | Surfboards |

Hobie Surf Shop Announces Shop Ambassador Program

7. March 2013

PRESS RELEASE

Since our founding in 1954, Hobie Surf Shops have been a place where "Having a Hobie Day" isn't just a tag line, it's a way of life. With that in mind, we wanted to create a team of individuals to spread our vibe throughout our local communities.

From Hobie Surf Shop Ambassador director, Andy Cowell "The Hobie Surf Shops Ambassador Program's (HAP) mission is to support watermen and women; young and old who embody the Hobie lifestyle. We define that lifestyle as a person who leads a vibrant, active, adventurous life, either in the ocean or on land; is conscientious and committed to their community, the environment, and life in general. HAP is designed as a support for exemplary people who pursue greatness in their endeavors while promoting respect for all things water. Our desire is to create brand representatives who are not only accessible to the community, but who will effortlessly spread the Hobie way of life.

HAP is a grassroots program designed to generate a buzz with local athletes and Hobie customers. Its representatives are provided with team attire, and an annual stipend for the purchase of clothing and gear of each ambassador's choosing to field test and wear will also be given. Each Ambassador is placed on the Hobie Surf Shops "Friends and Family" listing. This entitles the participant to special discounts on purchases in any of the five Hobie Surf Shops. Lastly, HAP members will attend and participate in select Hobie Surf Shops sponsored events."

Our first wave of HAP Team members are Gary Larson, Jennifer Holcomb, Jim Sanders, Keaton Rose, Mark Carslile, Mike Skelly, Rachael Tilly, and Tracey Engelking. Each person on this list participates in multiple water disciplines, is active in community service, and represents the core values of Hobie Surf Shop. From sailing, long and shortboard surfing, outrigger paddling, water polo, SUP surfing and racing, skateboarding, body surfing, prone paddling, and more, our new team will be responsible for spreading our love of all things water.

For more information on The Hobie Surf Shop Ambassador Program please contact Andy Cowell at andy@hobie.com

www.hobiesurfshop.com

Categories: Surfboards |

Hobie History: Mark Johnson Replicates One of Hobie Alter’s First Ten Boards

16. October 2012

In honor of Hobie Alter’s birthday celebration at The California Surf Museum on October 20th, Mark Johnson is replicating (well… as close as he can get, as the original’s rails were reshaped at some point in the boards history) one of the first ten boards Hobie ever shaped in his Laguna Beach front yard in 1950. The board will be sold the night of the Grand Opening of the Hobie: Shaping a Culture as part of an auction showcasing special reproduction surfboards shaped by premiere Hobie Shapers.

Click on the photo for Tickets…

The event is open to the public. Board models being auctioned include a Legacy shaped by Josh Martin, a Corky Carroll, Gary Propper, and Joyce Hoffman shaped by Gary Larson, a Phil Edwards shaped by Mark Johnson, a Munoz shaped by Mickey Munoz, a Pro Series Three shaped by Timmy Patterson and a few other surprises. What I think will be the star of the show, besides Mr Alter himself, will be the replica of the “One of Ten” board. The blank was made by Chuck Bassett, the shape is by Mark Johnson, Chuck did the fine sanding, and the board was glassed by Mike Moldanado at the Hobie Glass Factory.

The following is a behind the scenes look at the shaping of the replica “One of Ten” board. Enjoy, and we will see you Saturday night.

-Tracey Engelking

Categories: Surfboards | History |

Hobie Shaping a Culture Exhibit to open at California Surf Museum

2. October 2012

Hobie Alter’s Birthday Party
Join with the Hobie Family in celebration of Hobie Alter’s birthday. Alter himself hopes to make a rare public appearance for the event and the entire surf world is invited to attend this tribute to one of the true greats of our era.

Hobie: Shaping A Culture
A major retrospective on legendary surf
pioneer Hobie Alter showcasing his myriad
achievements as a seminal Renaissance
man in the surf culture. The exhibit
promises to be a special experience both
visually and emotionally.

Hobie Surfboard Auction to Benefit
the California Surf Museum

Hobie Surfboards has gone to their
premiere stable of shapers, both past and
present, to produce unique, one-of-a-kind
surfboards representing Hobie’s rich
history.

Don’t miss this opportunity to share this
historical moment and support the
California Surf Museum. Tickets are
limited and this event will sell out.

Aloha Attire • Live Music
Food • Beer and Wine

$50 per person for CSM members
$75 per person for non-members
$1,000 VIP package for 8 people

includes reserved table area, unlimited drinks, gift, VIP recognition

Buy your tickets now:
Online at californiasurfmuseum.com, at
the California Surf Museum, 312 Pier View
Way, Oceanside or call (760) 721-6876.

 Please RSVP by October 10th.

Delicious food and beverage selections from
Hill Street Cafe • Fish Joint • Rubio’s • Daphne’s
Kona Brewing • Longboard Vineyards • Nika Water
Lodging for Hobie Alter provided by
Wyndham Oceanside Pier Resort.

Categories: Surfboards | History |

Hobie Team Rider Rachael Tilly wins big at East Coast Champs

27. August 2012

Hobie Surf Team phenom Rachael Tilly added to her trophy collection this past weekend by winning the women's amatuer longboard title at the 2012 East Coast Surfing Championships in Virgina Beach. Not happy with the amatuer title, Rachael took aim at the pros and finished 3rd. 

Categories: Surfboards |

Hobie History: Inside Innovations of Hobie at Surfing Heritage

3. May 2012

Dick Metz and Hobie Alter

Saturday night we had the privilege to be at the opening night of the “Innovations of Hobie” exhibit at the Surfing Heritage Foundation. The collective minds of all who attended were sufficiently blown.

The very first board Hobie ever made.. it used to be 10', but the kid who it went to decided to chop it down and make it smaller. Dang kids!!!

No matter where you looked, genius was on display. From the Hobie CAT outside on the lawn, to board No.0000001, to the skateboards, snowboards, cross-sight golf, Hobie Hawks, to the walls lined with every advance in design throughout a 62 year history of handshaped boards.. oh, and that was before you walked into a room full of the greatest shapers in the world who turned out for the man named Hobie.

Some of the most legendary shapers the world has ever known sitting shoulder to shoulder.

Even one of the most reserved surfers and shapers came out… Phil Edwards. We were lucky enough to get a quick word and photo with the elusive Mr Edwards and asked him what he thought.. “very nice.” . We’ll take it.

Phil Edwards. Enough said.

Big booms of laughter and the phrase “Do you remember….” rang all night long. Here is a slideshow that will give you a taste of what we saw… Enjoy!!

The Innovations of Hobie will be open to the public April 29 to July 15, 2012 everyday from 11:00am to 5:00pm.

-Tracey Engelking - Hobie Surf Shops

Categories: Surfboards | History |

Hobie Surf Shop - Shaping Room Conversations: Gary Larson

20. April 2012

It is 4:45 am, not even close to dawn. The air is crisp and cold dew covers every outdoor surface. Gary Larson is awake, drinking coffee… lots of cream, lots of sugar. Before the sky shows it’s first shades of purple, he is staring down at the solitary black line at the bottom of a pool. Four mornings a week, like clock work, Gary is in the water at Saddleback College. Anyone who swims knows, mentally, it is only you against yourself. The loudest roar of a crowd can’t be heard over the sound of your own strokes. The discipline and self motivation required to get into an outdoor pool that early says much about Gary’s character. It also serves a a glimpse into his heart as a shaper.

I treat shaping as a hobby not a job.

At 15, after sweeping the floors in Steve Boehne’s shaping room for a while, he crafted his first board. “The first board.. it took about 5 hours. I finished it, signed it, picked it up, put it back down and broke it in half, and put it in the dumpster. Not because I was angry… I knew I could do better; I didn’t want anyone to see it.” His dissatisfaction with his first effort, and his desire to live up to his self imposed expectations, served him well. He went on to become a full time production shaper for Infinity. 4 boards a day 9:30-6. Working alongside Larry Cobb, Ryan Engle, Steve Boehne and his son Dan Boehne. At that time, it was Steve and Dan who had the greatest influence on Gary’s work. “Seeing Dan shape, watching him make these contemporary shortboards… then being able to see Steve as an incredible longboard shaper, a throwback.. having that dichotomy, it is what makes me shape today.. it was that influence.”

There is not a board that I don’t like to make.

Working at Infinity, he would volunteer to shape anything and everything. Shortboards, longboards, prone paddleboards, balsa… whatever was on the order card, he would learn to make it. Always self motivating to do better, even though his name rarely appears in a swirling signature down the stringer. He never wanted to get bored in the shaping room. He didn’t want to be considered someone who could only make one kind of board. Where as, most of us want to find our comfort zone and stay in it, Gary is the opposite, he likes to stretch his limits. To this day his curiosity and desire is present “I love seeing other shapers boards… especially the ones my friends call magic.. how the edges are tucked under, fin placement, rocker flow… minor nuances that only someone who looks at boards everyday would see.”

The day after Clark Foam closed I went out and bought 3 big blocks of EPS foam to shape 3 prone paddleboards. I wanted to keep shaping, so I made prone to keep going.

The shaping room…

Looking into Gary’s shaping room today, you see a man peacefully going about his work. Barefooted and wearing headphones, the only noise in the room is the sound of tools on foam. Streaming into his ears isn’t what you would think… not music.. always something that catches his curiosity. A favorite is This American Life, but any debate across the spectrum; economic, scientific or political will do, but never music. As a rule, Gary’s shaping room door is closed. If he could lock it, he would. He is in his world when he shapes. It isn’t that he doesn’t want to talk to you, he will talk to you all day about subjects like clouds and the weather, and he would tell you that, yes, in fact, tides can be explained. But in the room, he likes to go about his business uninterrupted. You can’t blame him for not wanting to stop and chat throughout the day, shapers are paid by the board, not by the hour.

A lifelong love of learning lead Gary to a Masters degree. “I really loved grad school. The idea of presenting ideas and thoughts and having them so highly critiqued appealed to me. The misconception of school is ‘what did your degree get you?’ it is not about how much money my degree gets me, but am I getting everything out of it that I should. Am I interacting enough with like minded people...?”

Our conversation meanders through Gary’s life, interesting tid bits of information pop up… like his brief month long stint as a valet right after the closure of Clark Foam. A certain multi-time World Tour Champion needed his car parked, after getting it down to the garage, Gary and an unnamed friend removed all the boards from the car, laid them all out in the garage and meticulously inspected each one. Always learning, even when the surfing business was at a halt, and his future was uncertain.

We bring the conversation back to the making of a stock board. How do you start a board for a yet unnamed rider? “I start by looking at the destination.. if it is an Uncle Buck headed for Dana Point, I start thinking it is going to be surfed at SanO. Then I think of the wave and how the average surfer in the water would ride it… when I started surfing, I just wanted to surf and get waves…. when I make a stock board, I don’t think of surfers like Bucky Barry or Tyler Warren… I think about the average guy or girl in the water and make it for them.” When you think back to that first off the rack board that you loved, it was in fact designed just for you. The stock shapers already saw you riding the wave, they already knew what break you were going to surf at… they knew it was for you before you ever walked into the shop.

If I only could make one board, I would make a 3 stringer traditional longboard with 50 50 rails, no hard edge, all curves... pleasing to the eye.

Coming to work for Hobie in 2005 (the year Clark Foam closed) was a huge moment for Gary. “Just working with Terry Martin.. because I look up to him… I was so nervous to shape right next to him, literally, right next to him… I said as few words as possible to him. Part of it was being nervous, I didn’t want to come off the wrong way; more of it was, I saw him and still see him as the greatest surfboard shaper ever.” Hobie itself is overwhelming for some of us that come to work here in any capacity. Truly, when you go in for your interview, you walk by not only the iconic board from the Endless Summer, but under some of Hobie Alter’s most masterful creations. “The history of the label, you don’t want to let anyone down… you are so focused on doing the best, while you are thinking of all the names that have come before you… not many labels are like Hobie, there is a tradition of hand shaping surfboards, plenty of labels have been around forever, but there is something about it… globally; sailboats, kayaks, all of it, it humbles you.” As it should.

A surfboard is a piece of plastic. That is all it is. We provide the soul. Always have. Whether you make it or just ride it. -Sam George

“If I see a board that I shaped and it is yellow, dinged up and ridden into the ground… it makes me happy. I don’t shape things to sit, they are supposed to be in the water, it is why shapers do what they do.” Gary Larson.

-Tracey Engelking

Categories: Surfboards |