Blog

Hobie Surf :: Josh Martin and the Resin Tail Block

3. January 2014
The Resin Tailblock Story... With Josh Martin.

The Resin Tailblock Story… With Josh Martin.

A Tail Block is a beautiful thing.

 This is an indisputable fact.

 A necessary thing? Maybe not. But, When properly shaped and applied, it is a beautiful thing for sure. So is the case with this truly unique Resin Tail Block crafted by Josh Martin. The resin was salvaged from the Hobie Factory floor back in the 1970′s by Terry Martin*,  Josh’s father, and has been repurposed into chopsticks, buttons, and now a footer for a Hobie Classic Longboard. Watch along and learn the story behind the resin and, even more importantly,  Josh teaches you step by step how to apply and shape your own Tail Block…. which, if you know the hermit like tendencies of most shapers, is almost as unique as the Resin Tail Block itself.

-Tracey Engelking

 

* strangely enough, Terry was never a fan of making tail blocks… ;)

 

Categories: Surfboards |

Hobie Surf :: Hobie Surfboards & Fender Guitar - An All American Tradition

3. December 2013

For The Person on Your List Who Has Everything... Hobie X Fender.

For The Person on Your List Who Has Everything… Hobie X Fender.

Custom Fender Jaguar Guitar & Hobie Replica Vintage Surfboard

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This one-of-a-kind guitar / surfboard combination will only be available through this charity auction. Classic 1960s surfing takes shape in the most iconic Surf Rock instrument, the Fender Jaguar. Of only three Hobie X Fender guitars in the world, this is the only one made available to the public. The Fender comes with the matching Hobie classic longboard, completing your Surf Rock collection.

 
Hobie surfboards has always stood for quality, innovation and craftsmanship. Hobie has always led the way when it comes to innovation in surfboard design. The finest shapers, designers and board builders in the world have left their mark in the shaping bays of Hobie Surfboards. To this day, Hobie Surfboards are still made in the same factory in Capistrano Beach, California – turning out some of the most sought after modern masterpieces of foam and fiberglass in the world!
  • Length: 9’0″ “Replica” early sixties Vintage Model.
  • Finish: Gloss & Polish
  • Fin: Classic glass on laminated wood “D” fin.
  • Color: Hobie “Surf Green” with white comp stripe

Also included in this package is the Classic Player Jaguar®Special guitar. This guitar updates the time-honored Jaguar model with several thoroughly modern improvements, including hotter pickups, cut switch, Adjusto-Matic™ bridge, 9.5″ fingerboard radius and neck pocket with increased back-angle for improved stability and sustain.

  • Limited edition, one of three, in the custom color “Hobie Surf Green.”

Bid early and Bid often by clicking HERE! There is ONLY one to go around!!

-Tracey Engelking

Categories: Surfboards | History |

Hobie Surf::Hobie Surf Shop Proudly Debuts First Women’s Surf Boutique in San Clemente.

18. November 2013

Hobie Surf Boutique

PRESS RELEASE

 

FOR IMMEDIATE RELEASE

 

Hobie Surf Shop Proudly Debuts Our First Women’s Surf Boutique in San Clemente. 

 

Since 1954 when Hobie Alter opened the very first surf shop in California, our stores have stood for quality and innovation. The customer experience is our priority and at the heart of our business plan. In keeping with this tradition, we are proud to announce the opening of our first women’s only ‘Surf Boutique’ in San Clemente.

 

We have been asked along the way, ‘Why? Why now? Why only for girls?’ our answer is simple. It is a direct response to what our loyal cliental has been asking for, and more importantly, we grew tired of seeing the female surfer solely portrayed as a 20 something girl in a thong going backside. She is only one small part of the surfing landscape. Our goal with this shop is to shine light on every type of water girl. Shortboarder, Longboarder, Outrigger/Prone Paddler, Boogieboarder, Angler, Sailor, Swimmer, Wader, Bronzer… Friends, Daughters, Mothers, Cousins, Grandmas, and Babies, we want to be here for our girl from her first Hobie tee shirt to her very last ride well into her 90’s. From her first bar of wax, her outfit for her first date, her gifts for her friends, and, of course, her favorite bikini – we want to be the only place she goes to for all of her beach lifestyle needs.

 

Featuring the latest and most forward designed women’s wetsuits, and female specific handshaped boards, from Gary Larson and Josh Martin of Hobie Surfboards, we are committed to being a progressive, fully stocked, surf shop. We will, of course, continue to share not only our rich surf history through this shop, but we will work with The Surfing Heritage Foundation to bring in installation pieces from their collection to highlight water-women from the past and present.

 

The Hobie Surf Boutique is located at 151 Avenida Del Mar San Clemente, CA. Our Boutique hours are Monday thru Sunday 10am-6pm and we can be reached at 949-542-3400. Stop in and see us soon, we love seeing you!

Categories: Surfboards |

Hobie Jumps in on the 2013 Doheny Surf Fest in Dana Point

25. June 2013

In the backyard of where Hobie Alter opened his first surf shop back in the Fifties, the company he founded in Dana Point returns to it’s roots by sponsoring the 2013 Doheny Surf Fest.

One special beach event on Sunday afternoon will be the Hobie Alter Tandem Invitational highlighting one of the original competitive disciplines from the Sixties of which Hobie himself was a champion. It will be preceded on Sunday morning by the “Sixties Longboard Contest” hosted by the Doheny Longboard Association

The second annual Doheny Surf Fest will feature two days of fun in the sun with surfing exhibitions including on Saturday the Legends of the Longboard Era, the Tyler Warren Invite of the “New School” of Traditional Longboarding and the Terry Martin ‘Sport of Kings” Concours d Elegance.

Also there is the Surf Fest Village with nearly 100 vendor booths with everything from surf gear, arts and crafts and collectibles and a “Free” concert in the park Saturday afternoon with Common Sense with opening acts Trevor Green and Aloha Radio.

You can grab a beer too in the Kona Brewing beer garden with it’s un-plugged Stillwater stage and the also some great eats in the “Food Court”.

It’s going to a weekend of soaking up Southern California beach culture.

For More Information:
activempire@aol.com

http://www.dohenysurffest.com/

Categories: Surfboards | History |

Hobie Surf :: Rachael Tilly Lands Cover of OC Register Family Issue!!

24. April 2013

We are so used to our girl Rachael Tilly doing things like this…..

Rachael Tilly

Rachael Tilly

…. that we sometimes forget how much she accomplishes outside of the water! That’s why we are all so stoked to see that OC Register Family Magazine (OCFamily.com) not only named Rachael as one of their Top 20 Shining Students for 2013, she also got the cover!

OC Register Family Magazine

OC Register Family Magazine

Each year, OC Register Family, searches Orange County to find the best and brightest students. They talk to coaches and school administrators, and seek nominations from the public. When they are through, they have a list of the of the top youth in the area who excel in all areas from academics, the arts, leadership, athletics, and, of course, community service.

2013′s group of students are incredible, and Rachael is front and center! The group includes students who are bound for Harvard and MIT, a Junior Olympic Gold medalist in fencing, a clean water activist, 11th grade twin sisters who are authors of 4 Sci-Fi books, a two time OC Debate League Golden Gavel Award winner, and many more accomplished kids. Though they all participate in differing fields, what they all have in common is a desire to do their absolute best at all times, and inspire others around them to do the same.

Shining Student!!!

“I put all my faith in God,” Rachael says. “I’m just working hard to fulfill this amazing talent He’s given me.”

The Story…

“Since she entered her first surfing contest at the age of 6, Rachael Tilly has racked up an impressive list of wins. She has clinched the Interscholastic Surfing Federation’s Middle School State Championship three times and holds five West Coast titles from the Western Surfing Association.

Rachael is also the youngest woman to qualify for the Association of Surfing Professionals’ 2013 World Longboard Tour. She will travel to compete for a world championship this November at Hainan Island in China.

In addition to Hurley, Rachael is sponsored by Hobie, which sells a Rachael Tilly model longboard designed by legendary shaper Terry Martin. (Rachael and Terry were close friends, and she spoke at his 2012 memorial.)

A stellar student who participates in church activities and swims for her high school team, Rachael has stayed grounded even as her surfing career has soared.

“I definitely plan on going to college. My education is as important to me as surfing is to me,” says Rachael, who plans to attend a school close to the beach so she can continue to compete.”

-Tracey Engelking

Categories: Surfboards |

Hobie unveils Surf Cabana at Pacific Edge Hotel

10. March 2013
The Pacific Edge Hotel in Laguna Beach recently came to a few select companies requesting that they and their design teams design one of their surfside cabanas.  Each company was given their own cabana to design how they wanted with their personal and unique style.  Hobie teamed up with the local coastal design masters at Tuvalu Home to create an environment that would embody the rich history of Hobie and the California coastal experience. Full details of the project can be seen here. The cabanas were unveiled this past weekend at the Pacifc Edge’s Snack,Sip, and SUP event. The event featured great food and cocktails presented by a few local restaurants and bars, as well as a friendly industry stand up paddle relay race presented by Hobie Stand Up Paddleboards, featuring local teams from Hobie, Infinity, SUPCo, Riviera, and The Surfrider Foundation . A great event hosted at an amazing location!!!!

Categories: Stand Up Paddle | Surfboards |

Hobie Surf Shop Announces Shop Ambassador Program

7. March 2013

PRESS RELEASE

Since our founding in 1954, Hobie Surf Shops have been a place where "Having a Hobie Day" isn't just a tag line, it's a way of life. With that in mind, we wanted to create a team of individuals to spread our vibe throughout our local communities.

From Hobie Surf Shop Ambassador director, Andy Cowell "The Hobie Surf Shops Ambassador Program's (HAP) mission is to support watermen and women; young and old who embody the Hobie lifestyle. We define that lifestyle as a person who leads a vibrant, active, adventurous life, either in the ocean or on land; is conscientious and committed to their community, the environment, and life in general. HAP is designed as a support for exemplary people who pursue greatness in their endeavors while promoting respect for all things water. Our desire is to create brand representatives who are not only accessible to the community, but who will effortlessly spread the Hobie way of life.

HAP is a grassroots program designed to generate a buzz with local athletes and Hobie customers. Its representatives are provided with team attire, and an annual stipend for the purchase of clothing and gear of each ambassador's choosing to field test and wear will also be given. Each Ambassador is placed on the Hobie Surf Shops "Friends and Family" listing. This entitles the participant to special discounts on purchases in any of the five Hobie Surf Shops. Lastly, HAP members will attend and participate in select Hobie Surf Shops sponsored events."

Our first wave of HAP Team members are Gary Larson, Jennifer Holcomb, Jim Sanders, Keaton Rose, Mark Carslile, Mike Skelly, Rachael Tilly, and Tracey Engelking. Each person on this list participates in multiple water disciplines, is active in community service, and represents the core values of Hobie Surf Shop. From sailing, long and shortboard surfing, outrigger paddling, water polo, SUP surfing and racing, skateboarding, body surfing, prone paddling, and more, our new team will be responsible for spreading our love of all things water.

For more information on The Hobie Surf Shop Ambassador Program please contact Andy Cowell at andy@hobie.com

www.hobiesurfshop.com

Categories: Surfboards |

Hobie History: Mark Johnson Replicates One of Hobie Alter’s First Ten Boards

16. October 2012

In honor of Hobie Alter’s birthday celebration at The California Surf Museum on October 20th, Mark Johnson is replicating (well… as close as he can get, as the original’s rails were reshaped at some point in the boards history) one of the first ten boards Hobie ever shaped in his Laguna Beach front yard in 1950. The board will be sold the night of the Grand Opening of the Hobie: Shaping a Culture as part of an auction showcasing special reproduction surfboards shaped by premiere Hobie Shapers.

Click on the photo for Tickets…

The event is open to the public. Board models being auctioned include a Legacy shaped by Josh Martin, a Corky Carroll, Gary Propper, and Joyce Hoffman shaped by Gary Larson, a Phil Edwards shaped by Mark Johnson, a Munoz shaped by Mickey Munoz, a Pro Series Three shaped by Timmy Patterson and a few other surprises. What I think will be the star of the show, besides Mr Alter himself, will be the replica of the “One of Ten” board. The blank was made by Chuck Bassett, the shape is by Mark Johnson, Chuck did the fine sanding, and the board was glassed by Mike Moldanado at the Hobie Glass Factory.

The following is a behind the scenes look at the shaping of the replica “One of Ten” board. Enjoy, and we will see you Saturday night.

-Tracey Engelking

Categories: Surfboards | History |

Hobie Shaping a Culture Exhibit to open at California Surf Museum

2. October 2012

Hobie Alter’s Birthday Party
Join with the Hobie Family in celebration of Hobie Alter’s birthday. Alter himself hopes to make a rare public appearance for the event and the entire surf world is invited to attend this tribute to one of the true greats of our era.

Hobie: Shaping A Culture
A major retrospective on legendary surf
pioneer Hobie Alter showcasing his myriad
achievements as a seminal Renaissance
man in the surf culture. The exhibit
promises to be a special experience both
visually and emotionally.

Hobie Surfboard Auction to Benefit
the California Surf Museum

Hobie Surfboards has gone to their
premiere stable of shapers, both past and
present, to produce unique, one-of-a-kind
surfboards representing Hobie’s rich
history.

Don’t miss this opportunity to share this
historical moment and support the
California Surf Museum. Tickets are
limited and this event will sell out.

Aloha Attire • Live Music
Food • Beer and Wine

$50 per person for CSM members
$75 per person for non-members
$1,000 VIP package for 8 people

includes reserved table area, unlimited drinks, gift, VIP recognition

Buy your tickets now:
Online at californiasurfmuseum.com, at
the California Surf Museum, 312 Pier View
Way, Oceanside or call (760) 721-6876.

 Please RSVP by October 10th.

Delicious food and beverage selections from
Hill Street Cafe • Fish Joint • Rubio’s • Daphne’s
Kona Brewing • Longboard Vineyards • Nika Water
Lodging for Hobie Alter provided by
Wyndham Oceanside Pier Resort.

Categories: Surfboards | History |

Hobie Team Rider Rachael Tilly wins big at East Coast Champs

27. August 2012

Hobie Surf Team phenom Rachael Tilly added to her trophy collection this past weekend by winning the women's amatuer longboard title at the 2012 East Coast Surfing Championships in Virgina Beach. Not happy with the amatuer title, Rachael took aim at the pros and finished 3rd. 

Categories: Surfboards |