Hobie Alter received a special recognition award at the 25th Annual SIMA Waterman's Ball for his lifetime contributions to surfing and surf retail. In 1954 he opened the Hobie Surfboards shop in Dana Point, Calif. It was the first surf shop defined by a retail professionalism. Previous surf shops were guerrilla operations. Jeff Alter received the award for his late father who passed away March of this year. He shared the stage with this years award recipients Rusty Preisendorfer, Ted Danson, and Tom Carroll.
Over the past 24 years, the SIMA Environmental Fund has raised more than $6.5 million for organizations dedicated to protecting and preserving our oceans, beaches and surf breaks. The Waterman’s Ball includes both a silent and live auction, as well as a time of recognition to the 2014 Waterman’s Weekend honorees – individuals who have made a lasting impact on the surf industry and are dedicated to protecting our ocean environment. All funds raised during the Waterman’s Ball are given to the 19 SIMA Environmental Fund beneficiaries – ocean-related environmental organizations dedicated to protecting and preserving our oceans.