Hobie was a visionary, obsessed with disrupting the status quo and making
more and better toys that somehow make surfing better.
It’s no surprise, then, that Hobie recently partnered up with Bob Hurley and the Hurley
brand, a current leader in innovative product for the progressive-minded surfer.
Hurley winner of four consecutive SIMA boardshort of the year awards applied
its technology and vision to the original surf brand Hobie and developed a line that is one
part tradition, one part future and all parts function-forward.
Hobie by Hurley has the waterman of all ages in mind. It’s all a part of the new Hobie legacy. Hurley is simply
honored to be a part of it. “Innovation is at the heart of the surf industry,” explains
Bob Hurley. “Hobie Alter and his clan pioneered more than two handfuls of significant
inventions that turned surfing and watersports into things that most of us could never
have imagined. We’re thankful and humbled to be working with such an iconic family.”