| Dana Point, California 1954, Hobie Alter's homegrown surfboard shaping business has outgrown his parents Laguna Beach garage. Taking the next step,
he opens one of Southern California's first true surf shops. Business boomed, and store became a mandatory stop.
The Hobie stores are still a frequent stop for Southern Californian beachgoers, each one offering visitors a unique blend of history, style, and service. |
