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PostPosted: Mon Feb 03, 2020 2:04 pm 
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Joined: Tue May 27, 2003 12:44 pm
Posts: 13307
Location: Oceanside, California
Did anybody notice the Hobie Eclipse in JLo's Super Bowl / Hard Rock Hotel Commercial?

We had no idea THAT was coming! Big surprise. A very quick frontal view in the broadcast Commercial, but there is a full-length (Online) version with lots of the Eclipse in it. JLo pedals after a thief who stole her bling mug. Uses the Eclipse to catch the thief paddling a SUP in the Hotel pool. The guy says "JLo's fast!". Pedaling in her Stilletto heals!

Fun stuff! Created quite the company buzz last night.

Image

About 50 Seconds in.


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Matt Miller
Director of Parts and Accessory Sales
Warranty and Technical Support
Hobie Cat USA


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PostPosted: Tue Feb 04, 2020 10:22 am 
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Joined: Fri Dec 01, 2006 1:38 pm
Posts: 130
My wife and I noticed that and I commented to her on Hobie’s very clever placement advertising. A unique product, modeled by a very well known celebrity, demonstrated as superior in performance to a SUP, and exposed to 100M viewers.

I was surprised from your post to learn this was not the genius of Hobie Marketing but just coincidental. Which means all the benefits of placement advertising without spending a dime!

Peter


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PostPosted: Tue Feb 04, 2020 10:26 am 
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Location: Oceanside, California
:)

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Director of Parts and Accessory Sales
Warranty and Technical Support
Hobie Cat USA


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PostPosted: Sun Feb 16, 2020 8:01 am 
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Joined: Sun Feb 16, 2020 7:59 am
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Cool :)


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PostPosted: Mon Feb 17, 2020 10:30 am 
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Joined: Sun Jul 31, 2011 9:39 am
Posts: 122
I can`t see the Eclipse. :shock:


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PostPosted: Fri Feb 21, 2020 9:59 am 
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Joined: Sun Feb 16, 2020 7:59 am
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same here, cant see it :)


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PostPosted: Sun Mar 01, 2020 5:20 am 
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Joined: Wed Nov 02, 2016 4:35 am
Posts: 418
Location: Opelika/Lake Martin, Alabama
Late to the party here, but yes I noticed it right away, I said to my family, "hey, she's on a Hobie"!!! Pretty cool!!!

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Marty
1984 H16 Yellow Nationals Redline, "Yellow Fever"
Lake Martin, 'Bama.


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