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Hobie Surf::Hobie Surf Shop Proudly Debuts First Women’s Surf Boutique in San Clemente.

18. November 2013

Hobie Surf Boutique

PRESS RELEASE

 

FOR IMMEDIATE RELEASE

 

Hobie Surf Shop Proudly Debuts Our First Women’s Surf Boutique in San Clemente. 

 

Since 1954 when Hobie Alter opened the very first surf shop in California, our stores have stood for quality and innovation. The customer experience is our priority and at the heart of our business plan. In keeping with this tradition, we are proud to announce the opening of our first women’s only ‘Surf Boutique’ in San Clemente.

 

We have been asked along the way, ‘Why? Why now? Why only for girls?’ our answer is simple. It is a direct response to what our loyal cliental has been asking for, and more importantly, we grew tired of seeing the female surfer solely portrayed as a 20 something girl in a thong going backside. She is only one small part of the surfing landscape. Our goal with this shop is to shine light on every type of water girl. Shortboarder, Longboarder, Outrigger/Prone Paddler, Boogieboarder, Angler, Sailor, Swimmer, Wader, Bronzer… Friends, Daughters, Mothers, Cousins, Grandmas, and Babies, we want to be here for our girl from her first Hobie tee shirt to her very last ride well into her 90’s. From her first bar of wax, her outfit for her first date, her gifts for her friends, and, of course, her favorite bikini – we want to be the only place she goes to for all of her beach lifestyle needs.

 

Featuring the latest and most forward designed women’s wetsuits, and female specific handshaped boards, from Gary Larson and Josh Martin of Hobie Surfboards, we are committed to being a progressive, fully stocked, surf shop. We will, of course, continue to share not only our rich surf history through this shop, but we will work with The Surfing Heritage Foundation to bring in installation pieces from their collection to highlight water-women from the past and present.

 

The Hobie Surf Boutique is located at 151 Avenida Del Mar San Clemente, CA. Our Boutique hours are Monday thru Sunday 10am-6pm and we can be reached at 949-542-3400. Stop in and see us soon, we love seeing you!

Categories: Surfboards |

Hobie Jumps in on the 2013 Doheny Surf Fest in Dana Point

25. June 2013

In the backyard of where Hobie Alter opened his first surf shop back in the Fifties, the company he founded in Dana Point returns to it’s roots by sponsoring the 2013 Doheny Surf Fest.

One special beach event on Sunday afternoon will be the Hobie Alter Tandem Invitational highlighting one of the original competitive disciplines from the Sixties of which Hobie himself was a champion. It will be preceded on Sunday morning by the “Sixties Longboard Contest” hosted by the Doheny Longboard Association

The second annual Doheny Surf Fest will feature two days of fun in the sun with surfing exhibitions including on Saturday the Legends of the Longboard Era, the Tyler Warren Invite of the “New School” of Traditional Longboarding and the Terry Martin ‘Sport of Kings” Concours d Elegance.

Also there is the Surf Fest Village with nearly 100 vendor booths with everything from surf gear, arts and crafts and collectibles and a “Free” concert in the park Saturday afternoon with Common Sense with opening acts Trevor Green and Aloha Radio.

You can grab a beer too in the Kona Brewing beer garden with it’s un-plugged Stillwater stage and the also some great eats in the “Food Court”.

It’s going to a weekend of soaking up Southern California beach culture.

For More Information:
activempire@aol.com

http://www.dohenysurffest.com/

Categories: Surfboards | History |

Hobie Surf :: Rachael Tilly Lands Cover of OC Register Family Issue!!

24. April 2013

We are so used to our girl Rachael Tilly doing things like this…..

Rachael Tilly

Rachael Tilly

…. that we sometimes forget how much she accomplishes outside of the water! That’s why we are all so stoked to see that OC Register Family Magazine (OCFamily.com) not only named Rachael as one of their Top 20 Shining Students for 2013, she also got the cover!

OC Register Family Magazine

OC Register Family Magazine

Each year, OC Register Family, searches Orange County to find the best and brightest students. They talk to coaches and school administrators, and seek nominations from the public. When they are through, they have a list of the of the top youth in the area who excel in all areas from academics, the arts, leadership, athletics, and, of course, community service.

2013′s group of students are incredible, and Rachael is front and center! The group includes students who are bound for Harvard and MIT, a Junior Olympic Gold medalist in fencing, a clean water activist, 11th grade twin sisters who are authors of 4 Sci-Fi books, a two time OC Debate League Golden Gavel Award winner, and many more accomplished kids. Though they all participate in differing fields, what they all have in common is a desire to do their absolute best at all times, and inspire others around them to do the same.

Shining Student!!!

“I put all my faith in God,” Rachael says. “I’m just working hard to fulfill this amazing talent He’s given me.”

The Story…

“Since she entered her first surfing contest at the age of 6, Rachael Tilly has racked up an impressive list of wins. She has clinched the Interscholastic Surfing Federation’s Middle School State Championship three times and holds five West Coast titles from the Western Surfing Association.

Rachael is also the youngest woman to qualify for the Association of Surfing Professionals’ 2013 World Longboard Tour. She will travel to compete for a world championship this November at Hainan Island in China.

In addition to Hurley, Rachael is sponsored by Hobie, which sells a Rachael Tilly model longboard designed by legendary shaper Terry Martin. (Rachael and Terry were close friends, and she spoke at his 2012 memorial.)

A stellar student who participates in church activities and swims for her high school team, Rachael has stayed grounded even as her surfing career has soared.

“I definitely plan on going to college. My education is as important to me as surfing is to me,” says Rachael, who plans to attend a school close to the beach so she can continue to compete.”

-Tracey Engelking

Categories: Surfboards |

Hobie featured in new book - A Handbook of California Design, 1930-1965

1. April 2013
The Hobie Story has once again found its way into a great new book that was just released - “A Handbook of California Design, 1930-1965,” a new book edited by Bobbye Tigerman, associate curator of decorative arts and design at the Los Angeles County Museum of Art. The book features the Hobie story as well as about 140 of his peers as it tells the story of designers, artisans and design entrepreneurs working in California during the mid-20th century.

 

Categories: History |

Hobie unveils Surf Cabana at Pacific Edge Hotel

10. March 2013
The Pacific Edge Hotel in Laguna Beach recently came to a few select companies requesting that they and their design teams design one of their surfside cabanas.  Each company was given their own cabana to design how they wanted with their personal and unique style.  Hobie teamed up with the local coastal design masters at Tuvalu Home to create an environment that would embody the rich history of Hobie and the California coastal experience. Full details of the project can be seen here. The cabanas were unveiled this past weekend at the Pacifc Edge’s Snack,Sip, and SUP event. The event featured great food and cocktails presented by a few local restaurants and bars, as well as a friendly industry stand up paddle relay race presented by Hobie Stand Up Paddleboards, featuring local teams from Hobie, Infinity, SUPCo, Riviera, and The Surfrider Foundation . A great event hosted at an amazing location!!!!

Categories: Stand Up Paddle | Surfboards |

Hobie Surf Shop Announces Shop Ambassador Program

7. March 2013

PRESS RELEASE

Since our founding in 1954, Hobie Surf Shops have been a place where "Having a Hobie Day" isn't just a tag line, it's a way of life. With that in mind, we wanted to create a team of individuals to spread our vibe throughout our local communities.

From Hobie Surf Shop Ambassador director, Andy Cowell "The Hobie Surf Shops Ambassador Program's (HAP) mission is to support watermen and women; young and old who embody the Hobie lifestyle. We define that lifestyle as a person who leads a vibrant, active, adventurous life, either in the ocean or on land; is conscientious and committed to their community, the environment, and life in general. HAP is designed as a support for exemplary people who pursue greatness in their endeavors while promoting respect for all things water. Our desire is to create brand representatives who are not only accessible to the community, but who will effortlessly spread the Hobie way of life.

HAP is a grassroots program designed to generate a buzz with local athletes and Hobie customers. Its representatives are provided with team attire, and an annual stipend for the purchase of clothing and gear of each ambassador's choosing to field test and wear will also be given. Each Ambassador is placed on the Hobie Surf Shops "Friends and Family" listing. This entitles the participant to special discounts on purchases in any of the five Hobie Surf Shops. Lastly, HAP members will attend and participate in select Hobie Surf Shops sponsored events."

Our first wave of HAP Team members are Gary Larson, Jennifer Holcomb, Jim Sanders, Keaton Rose, Mark Carslile, Mike Skelly, Rachael Tilly, and Tracey Engelking. Each person on this list participates in multiple water disciplines, is active in community service, and represents the core values of Hobie Surf Shop. From sailing, long and shortboard surfing, outrigger paddling, water polo, SUP surfing and racing, skateboarding, body surfing, prone paddling, and more, our new team will be responsible for spreading our love of all things water.

For more information on The Hobie Surf Shop Ambassador Program please contact Andy Cowell at andy@hobie.com

www.hobiesurfshop.com

Categories: Surfboards |

20th HOBIE 16 WORLD CHAMPIONSHIPS - Jervis Bay ,New South Wales - 2014

21. February 2013

One of sailing’s iconic events, the 20th Hobie 16 World Championships, was announced yesterday by the NSW Minister for Tourism and Major Events, George Souris, in conjunction with Hobie Cat Australasia Managing Director Steve Fields from the company’s Australian headquarters in Huskisson, New South Wales.
 
The world championship event will take place in Australia in 2014 with the opening ceremony on January 31 and competition continuing through to the open finals and closing ceremony on February 15.
 
In an exciting move Hobie Cat has taken the event away from the city atmosphere of the previous worlds in Weihai, China and gone for the charm and pristine environment of the spectacular, white, sandy Huskisson Beach in the small New South Wales township of Huskisson, which nestles on the edge of the pristine waters of Jervis Bay.
 
The magnificent beach is surrounded by the Jervis Bay Marine Park which extends along the eastern coastal edge of this typically charming, small Aussie township and is bordered to the west by the Jervis Bay National Park. Huskisson is located in the Shoalhaven region of New South Wales and is a pleasant two and a half hour drive south of the state capital city of Sydney.
 
Huskisson Beach looks out over ten kilometres of the sparkling waters of the Jervis Bay Marine Park, to the huge jutting, sandstone cliffs of Point Perpendicular which sit on the southern edge of the Beecroft Peninsular. Out across the lighthouse protected mouth of this expansive waterway is the fairy penguin colony and sanctuary of Bowen Island which lies within Booderee National Park and stands as a lone sentinel at the mouth of this huge and stunning bay.
 
Minister Souris said “The Hobie 16 World Championships is the pinnacle competition for the largest and most popular catamaran class in the world.”
 
“I’m delighted that this world class event will be held on magnificent Jervis Bay in the Shoalhaven region.”
From 2014 Jervis Bay will forever sit alongside previous H16 Worlds locations and international tourist destinations such as Suva, Noumea, Cancun, Guadeloupe, Dubai, Papeete and Honolulu.
 
Hobie Cat Australasia has been able to secure the world championships for the region with the support of the New South Wales state government through its events promotion arm Destination New South Wales and the Shoalhaven City Council via Shoalhaven Water and Shoalhaven Holidays.
 
The International Sailing Federation, the International Hobie Class Association and Yachting Australia have sanctioned the world championship sailing regatta. All competitors will compete for world championship titles on identical, purpose built Hobie 16 catamarans which will be supplied at the Jervis Bay venue and maintained by the event management team.
 
The Hobie Cat Australasia factory, which is located in Huskisson, will be the builder and supplier of more than 60 Hobie 16 catamarans and will also provide the logistical support for and organisation of the event.
 
Managing Director of Hobie Cat Australasia Steve Fields, has assembled an experienced and professional team to run the 20th world championships. As a team they have previously worked together to help run past worlds in New Caledonia, Mexico, Fiji and China.
It is estimated that 80% of the participants who will be attending will come from international destinations. Most competitors will be accompanied by a partner or friend and the Hobie 16 being a family orientated sailing class, it is common for all family members to attend though not participate in the racing.
 
Hobie Cat Australasia Managing Director, Steve Fields said “We estimate that Hobie sailors from more than 20 countries will attend the event in Jervis Bay. This means that more than 300 competitors, plus their families and supporters, will come to the Shoalhaven and surrounding regions.”
 
“The total economic impact on the community over the 15 day period of the regatta is estimated by Destination NSW to be around $3 million, which is absolutely fantastic for the local economy”.
 
Shoalhaven City Council Mayor, Joanna Gash said she was extremely pleased to see the Shoalhaven chosen as event hosts saying she was looking forward to witnessing all the action on the water.
 
“Shoalhaven is absolutely delighted to be the host venue the Hobie 16 World Championships Jervis Bay in 2014,” said Clr Gash.
“Jervis Bay is one of the most picturesque and remarkable waterways in the world, making it the perfect venue to host such a prestigious event.”
 
“I certainly can’t wait to see some of the world’s best sailors competing on the pristine waters of Jervis Bay in early 2014.”
Destination NSW CEO, Sandra Chipchase, is delighted that competitors for the Hobie 16 World Championships Jervis Bay will come from South East Asia, Europe, North America, South America and South Africa, as well as, Australia, for over two weeks, to participate in the event.
“It’s a great opportunity to showcase the terrific attractions of the Shoalhaven region to the international sailing community and to support regional tourism business and the NSW Visitor Economy.”
 
The 20th Hobie 16 World Championships Jervis Bay is set to be a flat-out, live-fast, have-fun adventure for international and Australian competitors as well as interested spectators. Situated in a brilliant location that has remained a relatively hidden

Categories:

New 10'8 Adventure Inflatable SUP makes Antarctic Expedition

29. January 2013

Hobie SUP was recently contacted by Emelia DeForce, a Research Associate at Woods Hole Oceanographic Institution. Emelia was  on her way to Antarctica on research, and as an avid stand up paddler at home, Emelia wanted to try stand up paddling Antarctica. Due to obvious travel contraints and extreme conditions, a conventional sup wouldn't work.  After some careful discussion with the crew a Hobie SUP , she was outfitted with Hobie's new 10'8 Adventure Inflatable SUP. 

Here is a great field report from her first Antarctic SUP adventure

To SUP or not to SUP - Emelia DeForce

  Photo: David Johnston

Emelia DeForce - Photo: David Johnston

I was invited a year and a half ago to join an Antarctic expedition as a scientist. I am a microbial ecologist meaning that I study microscopic organisms in nature. The Long Term Ecological Research study that I joined has a goal to better understand how global climate change is affecting our planet. Our group consists of microbiologists, biological and physical oceanographers and marine biologists specializing in whale, fish, and penguin research. We are spending 28 days off at sea working to understand the Antarctic marine ecosystem and its response to climate perturbations. We are also joined by a film crew from Rutgers University who will be making a documentary on our expedition as a means to improve public awareness of our work, and of Antarctic climate change in general, keep posted on that front!

 Hobie has been an integral part allowing me to continue my avid love for water sports during this expedition through the production of the latest inflatable SUPs. I said to myself “what’s better than trying one of these suckers out to push the extreme limits on myself?” Pushing the extremes became a reality when safety issues crept up due to the top of the food chain in Antarctica posing real threats. The Leopard seal is large and in charge. I am so not interested in making friends with one of these guys! As it turns out, there was a single Leopard seal in the small inlet on Adelaide Island, Antarctica where I SUPed. I geared up and paddled out to have folks on land hollering at me “Emelia, Leopard seal, there’s a Leopard seal!” I made very quick eye contact with the seal and decided that there will be bigger and better opportunities to make this happen, besides, there were other better looking animals to hang out with and photograph. 

Stay tuned for more to come! 

A barrier between Emelia DeForce and her SUP - Photo: David Johnston

 

Elephant seal on Adelaide Island, Antarctica - Photo: David Johnston

 

Adelie penguins on Adelaide Island, Antarctica - Photo: David Johnston

 

The SUP party is over when this Leopard seal makes an appearance - Photo: David Johnston

Categories: Stand Up Paddle |

Hobie History: Mark Johnson Replicates One of Hobie Alter’s First Ten Boards

16. October 2012

In honor of Hobie Alter’s birthday celebration at The California Surf Museum on October 20th, Mark Johnson is replicating (well… as close as he can get, as the original’s rails were reshaped at some point in the boards history) one of the first ten boards Hobie ever shaped in his Laguna Beach front yard in 1950. The board will be sold the night of the Grand Opening of the Hobie: Shaping a Culture as part of an auction showcasing special reproduction surfboards shaped by premiere Hobie Shapers.

Click on the photo for Tickets…

The event is open to the public. Board models being auctioned include a Legacy shaped by Josh Martin, a Corky Carroll, Gary Propper, and Joyce Hoffman shaped by Gary Larson, a Phil Edwards shaped by Mark Johnson, a Munoz shaped by Mickey Munoz, a Pro Series Three shaped by Timmy Patterson and a few other surprises. What I think will be the star of the show, besides Mr Alter himself, will be the replica of the “One of Ten” board. The blank was made by Chuck Bassett, the shape is by Mark Johnson, Chuck did the fine sanding, and the board was glassed by Mike Moldanado at the Hobie Glass Factory.

The following is a behind the scenes look at the shaping of the replica “One of Ten” board. Enjoy, and we will see you Saturday night.

-Tracey Engelking

Categories: Surfboards | History |

Hobie Shaping a Culture Exhibit to open at California Surf Museum

2. October 2012

Hobie Alter’s Birthday Party
Join with the Hobie Family in celebration of Hobie Alter’s birthday. Alter himself hopes to make a rare public appearance for the event and the entire surf world is invited to attend this tribute to one of the true greats of our era.

Hobie: Shaping A Culture
A major retrospective on legendary surf
pioneer Hobie Alter showcasing his myriad
achievements as a seminal Renaissance
man in the surf culture. The exhibit
promises to be a special experience both
visually and emotionally.

Hobie Surfboard Auction to Benefit
the California Surf Museum

Hobie Surfboards has gone to their
premiere stable of shapers, both past and
present, to produce unique, one-of-a-kind
surfboards representing Hobie’s rich
history.

Don’t miss this opportunity to share this
historical moment and support the
California Surf Museum. Tickets are
limited and this event will sell out.

Aloha Attire • Live Music
Food • Beer and Wine

$50 per person for CSM members
$75 per person for non-members
$1,000 VIP package for 8 people

includes reserved table area, unlimited drinks, gift, VIP recognition

Buy your tickets now:
Online at californiasurfmuseum.com, at
the California Surf Museum, 312 Pier View
Way, Oceanside or call (760) 721-6876.

 Please RSVP by October 10th.

Delicious food and beverage selections from
Hill Street Cafe • Fish Joint • Rubio’s • Daphne’s
Kona Brewing • Longboard Vineyards • Nika Water
Lodging for Hobie Alter provided by
Wyndham Oceanside Pier Resort.

Categories: Surfboards | History |