Blog

Hobie unveils Surf Cabana at Pacific Edge Hotel

10. March 2013
The Pacific Edge Hotel in Laguna Beach recently came to a few select companies requesting that they and their design teams design one of their surfside cabanas.  Each company was given their own cabana to design how they wanted with their personal and unique style.  Hobie teamed up with the local coastal design masters at Tuvalu Home to create an environment that would embody the rich history of Hobie and the California coastal experience. Full details of the project can be seen here. The cabanas were unveiled this past weekend at the Pacifc Edge’s Snack,Sip, and SUP event. The event featured great food and cocktails presented by a few local restaurants and bars, as well as a friendly industry stand up paddle relay race presented by Hobie Stand Up Paddleboards, featuring local teams from Hobie, Infinity, SUPCo, Riviera, and The Surfrider Foundation . A great event hosted at an amazing location!!!!

Categories: Stand Up Paddle | Surfboards |

Hobie Surf Shop Announces Shop Ambassador Program

7. March 2013

PRESS RELEASE

Since our founding in 1954, Hobie Surf Shops have been a place where "Having a Hobie Day" isn't just a tag line, it's a way of life. With that in mind, we wanted to create a team of individuals to spread our vibe throughout our local communities.

From Hobie Surf Shop Ambassador director, Andy Cowell "The Hobie Surf Shops Ambassador Program's (HAP) mission is to support watermen and women; young and old who embody the Hobie lifestyle. We define that lifestyle as a person who leads a vibrant, active, adventurous life, either in the ocean or on land; is conscientious and committed to their community, the environment, and life in general. HAP is designed as a support for exemplary people who pursue greatness in their endeavors while promoting respect for all things water. Our desire is to create brand representatives who are not only accessible to the community, but who will effortlessly spread the Hobie way of life.

HAP is a grassroots program designed to generate a buzz with local athletes and Hobie customers. Its representatives are provided with team attire, and an annual stipend for the purchase of clothing and gear of each ambassador's choosing to field test and wear will also be given. Each Ambassador is placed on the Hobie Surf Shops "Friends and Family" listing. This entitles the participant to special discounts on purchases in any of the five Hobie Surf Shops. Lastly, HAP members will attend and participate in select Hobie Surf Shops sponsored events."

Our first wave of HAP Team members are Gary Larson, Jennifer Holcomb, Jim Sanders, Keaton Rose, Mark Carslile, Mike Skelly, Rachael Tilly, and Tracey Engelking. Each person on this list participates in multiple water disciplines, is active in community service, and represents the core values of Hobie Surf Shop. From sailing, long and shortboard surfing, outrigger paddling, water polo, SUP surfing and racing, skateboarding, body surfing, prone paddling, and more, our new team will be responsible for spreading our love of all things water.

For more information on The Hobie Surf Shop Ambassador Program please contact Andy Cowell at andy@hobie.com

www.hobiesurfshop.com

Categories: Surfboards |

20th HOBIE 16 WORLD CHAMPIONSHIPS - Jervis Bay ,New South Wales - 2014

21. February 2013

One of sailing’s iconic events, the 20th Hobie 16 World Championships, was announced yesterday by the NSW Minister for Tourism and Major Events, George Souris, in conjunction with Hobie Cat Australasia Managing Director Steve Fields from the company’s Australian headquarters in Huskisson, New South Wales.
 
The world championship event will take place in Australia in 2014 with the opening ceremony on January 31 and competition continuing through to the open finals and closing ceremony on February 15.
 
In an exciting move Hobie Cat has taken the event away from the city atmosphere of the previous worlds in Weihai, China and gone for the charm and pristine environment of the spectacular, white, sandy Huskisson Beach in the small New South Wales township of Huskisson, which nestles on the edge of the pristine waters of Jervis Bay.
 
The magnificent beach is surrounded by the Jervis Bay Marine Park which extends along the eastern coastal edge of this typically charming, small Aussie township and is bordered to the west by the Jervis Bay National Park. Huskisson is located in the Shoalhaven region of New South Wales and is a pleasant two and a half hour drive south of the state capital city of Sydney.
 
Huskisson Beach looks out over ten kilometres of the sparkling waters of the Jervis Bay Marine Park, to the huge jutting, sandstone cliffs of Point Perpendicular which sit on the southern edge of the Beecroft Peninsular. Out across the lighthouse protected mouth of this expansive waterway is the fairy penguin colony and sanctuary of Bowen Island which lies within Booderee National Park and stands as a lone sentinel at the mouth of this huge and stunning bay.
 
Minister Souris said “The Hobie 16 World Championships is the pinnacle competition for the largest and most popular catamaran class in the world.”
 
“I’m delighted that this world class event will be held on magnificent Jervis Bay in the Shoalhaven region.”
From 2014 Jervis Bay will forever sit alongside previous H16 Worlds locations and international tourist destinations such as Suva, Noumea, Cancun, Guadeloupe, Dubai, Papeete and Honolulu.
 
Hobie Cat Australasia has been able to secure the world championships for the region with the support of the New South Wales state government through its events promotion arm Destination New South Wales and the Shoalhaven City Council via Shoalhaven Water and Shoalhaven Holidays.
 
The International Sailing Federation, the International Hobie Class Association and Yachting Australia have sanctioned the world championship sailing regatta. All competitors will compete for world championship titles on identical, purpose built Hobie 16 catamarans which will be supplied at the Jervis Bay venue and maintained by the event management team.
 
The Hobie Cat Australasia factory, which is located in Huskisson, will be the builder and supplier of more than 60 Hobie 16 catamarans and will also provide the logistical support for and organisation of the event.
 
Managing Director of Hobie Cat Australasia Steve Fields, has assembled an experienced and professional team to run the 20th world championships. As a team they have previously worked together to help run past worlds in New Caledonia, Mexico, Fiji and China.
It is estimated that 80% of the participants who will be attending will come from international destinations. Most competitors will be accompanied by a partner or friend and the Hobie 16 being a family orientated sailing class, it is common for all family members to attend though not participate in the racing.
 
Hobie Cat Australasia Managing Director, Steve Fields said “We estimate that Hobie sailors from more than 20 countries will attend the event in Jervis Bay. This means that more than 300 competitors, plus their families and supporters, will come to the Shoalhaven and surrounding regions.”
 
“The total economic impact on the community over the 15 day period of the regatta is estimated by Destination NSW to be around $3 million, which is absolutely fantastic for the local economy”.
 
Shoalhaven City Council Mayor, Joanna Gash said she was extremely pleased to see the Shoalhaven chosen as event hosts saying she was looking forward to witnessing all the action on the water.
 
“Shoalhaven is absolutely delighted to be the host venue the Hobie 16 World Championships Jervis Bay in 2014,” said Clr Gash.
“Jervis Bay is one of the most picturesque and remarkable waterways in the world, making it the perfect venue to host such a prestigious event.”
 
“I certainly can’t wait to see some of the world’s best sailors competing on the pristine waters of Jervis Bay in early 2014.”
Destination NSW CEO, Sandra Chipchase, is delighted that competitors for the Hobie 16 World Championships Jervis Bay will come from South East Asia, Europe, North America, South America and South Africa, as well as, Australia, for over two weeks, to participate in the event.
“It’s a great opportunity to showcase the terrific attractions of the Shoalhaven region to the international sailing community and to support regional tourism business and the NSW Visitor Economy.”
 
The 20th Hobie 16 World Championships Jervis Bay is set to be a flat-out, live-fast, have-fun adventure for international and Australian competitors as well as interested spectators. Situated in a brilliant location that has remained a relatively hidden

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New 10'8 Adventure Inflatable SUP makes Antarctic Expedition

29. January 2013

Hobie SUP was recently contacted by Emelia DeForce, a Research Associate at Woods Hole Oceanographic Institution. Emelia was  on her way to Antarctica on research, and as an avid stand up paddler at home, Emelia wanted to try stand up paddling Antarctica. Due to obvious travel contraints and extreme conditions, a conventional sup wouldn't work.  After some careful discussion with the crew a Hobie SUP , she was outfitted with Hobie's new 10'8 Adventure Inflatable SUP. 

Here is a great field report from her first Antarctic SUP adventure

To SUP or not to SUP - Emelia DeForce

  Photo: David Johnston

Emelia DeForce - Photo: David Johnston

I was invited a year and a half ago to join an Antarctic expedition as a scientist. I am a microbial ecologist meaning that I study microscopic organisms in nature. The Long Term Ecological Research study that I joined has a goal to better understand how global climate change is affecting our planet. Our group consists of microbiologists, biological and physical oceanographers and marine biologists specializing in whale, fish, and penguin research. We are spending 28 days off at sea working to understand the Antarctic marine ecosystem and its response to climate perturbations. We are also joined by a film crew from Rutgers University who will be making a documentary on our expedition as a means to improve public awareness of our work, and of Antarctic climate change in general, keep posted on that front!

 Hobie has been an integral part allowing me to continue my avid love for water sports during this expedition through the production of the latest inflatable SUPs. I said to myself “what’s better than trying one of these suckers out to push the extreme limits on myself?” Pushing the extremes became a reality when safety issues crept up due to the top of the food chain in Antarctica posing real threats. The Leopard seal is large and in charge. I am so not interested in making friends with one of these guys! As it turns out, there was a single Leopard seal in the small inlet on Adelaide Island, Antarctica where I SUPed. I geared up and paddled out to have folks on land hollering at me “Emelia, Leopard seal, there’s a Leopard seal!” I made very quick eye contact with the seal and decided that there will be bigger and better opportunities to make this happen, besides, there were other better looking animals to hang out with and photograph. 

Stay tuned for more to come! 

A barrier between Emelia DeForce and her SUP - Photo: David Johnston

 

Elephant seal on Adelaide Island, Antarctica - Photo: David Johnston

 

Adelie penguins on Adelaide Island, Antarctica - Photo: David Johnston

 

The SUP party is over when this Leopard seal makes an appearance - Photo: David Johnston

Categories: Stand Up Paddle |

Hobie History: Mark Johnson Replicates One of Hobie Alter’s First Ten Boards

16. October 2012

In honor of Hobie Alter’s birthday celebration at The California Surf Museum on October 20th, Mark Johnson is replicating (well… as close as he can get, as the original’s rails were reshaped at some point in the boards history) one of the first ten boards Hobie ever shaped in his Laguna Beach front yard in 1950. The board will be sold the night of the Grand Opening of the Hobie: Shaping a Culture as part of an auction showcasing special reproduction surfboards shaped by premiere Hobie Shapers.

Click on the photo for Tickets…

The event is open to the public. Board models being auctioned include a Legacy shaped by Josh Martin, a Corky Carroll, Gary Propper, and Joyce Hoffman shaped by Gary Larson, a Phil Edwards shaped by Mark Johnson, a Munoz shaped by Mickey Munoz, a Pro Series Three shaped by Timmy Patterson and a few other surprises. What I think will be the star of the show, besides Mr Alter himself, will be the replica of the “One of Ten” board. The blank was made by Chuck Bassett, the shape is by Mark Johnson, Chuck did the fine sanding, and the board was glassed by Mike Moldanado at the Hobie Glass Factory.

The following is a behind the scenes look at the shaping of the replica “One of Ten” board. Enjoy, and we will see you Saturday night.

-Tracey Engelking

Categories: Surfboards | History |

Hobie Shaping a Culture Exhibit to open at California Surf Museum

2. October 2012

Hobie Alter’s Birthday Party
Join with the Hobie Family in celebration of Hobie Alter’s birthday. Alter himself hopes to make a rare public appearance for the event and the entire surf world is invited to attend this tribute to one of the true greats of our era.

Hobie: Shaping A Culture
A major retrospective on legendary surf
pioneer Hobie Alter showcasing his myriad
achievements as a seminal Renaissance
man in the surf culture. The exhibit
promises to be a special experience both
visually and emotionally.

Hobie Surfboard Auction to Benefit
the California Surf Museum

Hobie Surfboards has gone to their
premiere stable of shapers, both past and
present, to produce unique, one-of-a-kind
surfboards representing Hobie’s rich
history.

Don’t miss this opportunity to share this
historical moment and support the
California Surf Museum. Tickets are
limited and this event will sell out.

Aloha Attire • Live Music
Food • Beer and Wine

$50 per person for CSM members
$75 per person for non-members
$1,000 VIP package for 8 people

includes reserved table area, unlimited drinks, gift, VIP recognition

Buy your tickets now:
Online at californiasurfmuseum.com, at
the California Surf Museum, 312 Pier View
Way, Oceanside or call (760) 721-6876.

 Please RSVP by October 10th.

Delicious food and beverage selections from
Hill Street Cafe • Fish Joint • Rubio’s • Daphne’s
Kona Brewing • Longboard Vineyards • Nika Water
Lodging for Hobie Alter provided by
Wyndham Oceanside Pier Resort.

Categories: Surfboards | History |

Hobie Cat Company Announces Acquisition of Hobie Cat Europe

10. September 2012

Oceanside, California,- Effective September 1, 2012, the Hobie Cat Company, based out of Oceanside, California acquired Hobie Cat’s business in Europe. The agreement will give the sailboat and kayak company worldwide trademark rights and make the operation Hobie Cat’s business in Europe directly under the control of Hobie Cat Company.  Together with Hobie Cat Australasia, a subsidiary for the past twelve years, the joining of international forces will unify the brand image, accelerate market expansion, focus the product offerings and enhance Hobie’s strong position in the global sailing, kayaking and fishing markets. The announcement was made by Hobie Cat Company president, Doug Skidmore.

Terms of the purchase are not disclosed, but the agreement is enthusiastically sanctioned by both entities. "It has been a dream of ours for many years to reunite Hobie Cat brands worldwide.  This acquisition creates tremendous opportunities to build on the successes that Hobie Cat Company, Hobie Cat Europe and Hobie Cat Australasia have all achieved individually in their own markets,” stated Doug. “It will take a lot of hard work and late nights to coordinate efforts, but the benefit to the Hobie Cat brand, our company and our loyal customers will be significant and long lasting.”

In 1968, Hobie icon and founder Hobie Alter started the Hobie Cat Company.  In December 1975, the Coleman Company purchased the worldwide company.  In January 1989, the company was divided between U.S. based Hobie Cat Company and Hobie Cat Europe and sold to two separate private ownership groups.  In 1995, Hobie Cat Company was sold to the current private ownership group.  The two companies have operated independently for the past 23 years, cooperating on many projects and events but remaining separate entities.  Still, the situation has been complicated with both companies sharing worldwide distribution rights. The new agreement is designed to unify these rights under one roof and unify the Hobie Cat companies worldwide. 

Besides the economic advantages of reuniting the Hobie family, the acquisition will leverage the momentum that Hobie currently enjoys in the marketplace. The research and development team can now think globally when designing new products and entering new market segments. The sales and marketing departments of each division will be able to share ideas on how best to service their dealer networks and bring a consistent message to Hobie consumers worldwide.  

Existing organizations like the International Hobie Class Association (IHCA) will now have a unified base of support to help organize future events. The talent synergies in the now international organization will position the brand for further growth while respecting the unique needs of each individual country.  

The IHCA is excited with the new outlook and unified approach from the Hobie Cat manufacturers. As the largest one-design catamaran class in the world we look forward to this chapter in the growth of our class. 

Categories: Hobie Cat |

Hobie Team Rider Rachael Tilly wins big at East Coast Champs

27. August 2012

Hobie Surf Team phenom Rachael Tilly added to her trophy collection this past weekend by winning the women's amatuer longboard title at the 2012 East Coast Surfing Championships in Virgina Beach. Not happy with the amatuer title, Rachael took aim at the pros and finished 3rd. 

Categories: Surfboards |

Hobie Polarized Launches 30th Anniversary “Show Your Hobie Soul” Contest!

19. July 2012

Hobies unite! In honor of its 30th Anniversary, Hobie® Polarized launched the “Show Your Hobie Soul” Contest. The exciting 30 day contest, which is running on Hobie® Polarized’s Facebook page until August 2nd, allows people to share their life adventures with family, friends, and the Hobie® Polarized community.

Hobie® Polarized’s Facebook fans are invited to share experiences that include Hobie® Polarized sunglasses by uploading photo and video entries onto the contest page. To assist in gaining more votes for the chance to win, fans are encouraged to promote each entry within their respective Facebook communities.

One lucky grand prize winner (and a guest) will receive a 3 day/2 night trip in Laguna Beach, CA with exclusive accommodations through Hobie® Polarized’s partner – the Pacific Edge Hotel. The Pacific Edge Hotel is helping to bring the winners an exciting experience by offering private use of an indoor/outdoor cabana and rental of the hotel’s Hobie® Stand Up Paddleboards. Winners will also receive a ‘day in the life’ experience with a Hobie® athlete, two swim outfits from Hobie® Swim, and a $250 Hobie® gear shopping spree to use at a Hobie® Surf shop.

For more information on the Hobie® Polarized 30th Anniversary “Show Your Hobie® Soul” contest, head to www.facebook.com/hobiepolarizedsunglasses

 

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Hobie 10'2 River Stand Up Paddleboard on the Aniene River

18. June 2012

Italian team rider Giordano Capparella rides the10'2 River on a recent recent test paddle using stand up paddle boards on the white water kayak course on the River Aniene. 

Categories: Stand Up Paddle |