The Peruvian Froth Chronicles by Justin Holland

29. February 2012

Australian Team Rider Justin "The Frotha" Holland gives his recap of the ISA World Stand Up Paddle Paddle and Paddleboard Championship in Peru

As Justin would say ... GET OUT THERE!!!

Categories: Stand Up Paddle |

The Hobie Team Lima Chronicles according to Brandi Baksic - Part 1

22. February 2012

Hola from Peru.
Well, I have been nominated by the other three to give those at home a little Peru ISA world championships update, so here goes.
So we got onto town after a very long day of travel about 2 a.m. Sunday morning. We woke up to bright sunshine in our eyes at about 6 a.m., and headed to the event registration downtown Miraflores.


After registration the event officially opened with the parade of nations, 17 different countries walking around the town with their country's flag. The opening ceremonies ended with the “Sands of the World”, where each representing country pours into a large bowl a cup of sand that was brought from their home country. Colin and I were introduced on stage, and we poured San Clemente beach sand and combined it with the other countries, kinda cool.   


After the opening ceremonies, we all headed to Pampilla Beach for an afternoon of some fun day SUP surfing and sizing up the competition. Day 2, Monday, was basically a free day of surfing, except I had to go to a press conference with a bunch of Peruvian leaders, politicians and Jamie Mitchell. I was a bit awkward, but cool.  I think I impressed them with all my answers in Spanish, or they think I am a complete dufus.
Today, the good stuff began. Colin was the first to surf, in a heat that could have been a final with Jackson Close from Australia, and Fernando Stella from Mexico.  Colin was the first to catch a wave, and fell early, but from then on out he had awesome wave selection and long rights, with lots and lots of maneuvers and eventually we on to win! This would be the theme for the day, as Sean Pointer would also fall on his first wave but finish first in his heat, defeating Australian Hobie team member Justin Holland on his last wave and coming out first. Emmy Merrill would continue team USA 's winning streak with a first place finish over Australian Hobie team rider Shakira Westdorp. Emmy surfed Awesome!!! She scored an 8.5 on her second to last wave, leaving the competition in the dust! Tomorrow, more surfing and Gillian competes in the short course prone race.
Go USA! Oh, ya, and we finally got our race boards out of customs today, Yay!


Categories: Stand Up Paddle |

Hobie Team set to hit ISA World Stand Up Paddle and Paddleboard Championships

17. February 2012

Hobie Stand up Paddleboards is getting ready to make its presence felt at the inaugural ISA World Stand Up Paddle and Paddleboard Championships taking place February 19 to 25 in Miraflores, Peru. Over 140 athletes from 17 countries will make the trip to Peru to compete on SUPs and paddleboards. The event will stretch six days and include SUP surfing and racing, and paddleboard races, which will include sprint courses and marathon distances. Each country’s team is made up of 9 paddlers covering both racing and surfing disciplines
Hobie paddlers joining Team USA, Jay Wild (Men’s Elite and Distance races), Colin McPhillips (SUP Surf), Brandi Baksic (Women’s Elite and Distance races), and Emmy Merrill (SUP Surf)
Hobie paddlers joining Team Australia, Justin Holland (SUP Surf), Shakira Westdorp (SUP Surf)
“I am excited and honored to have been selected to represent Team USA, I have participated in the ISA Surfing Games in the past,  and I am excited to once again be a part of the team, especially with the addition of SUP to the mix ” said 3x Longboard World Champion Colin McPhillips. “I am honored for being selected to Team USA and I look forward to competing in an international arena. I think coming from Lake Tahoe really shows the diversity and what is possible within the stand up paddle community” added Jay Wild
Divisions include SUP Surfing, a 4.5 kilometers SUP technical race, 18 kilometers SUP marathon, and a 5.75 kilometers Prone Paddleboard race. The SUP technical race will follow the popular Battle of the Paddle format, which involves several laps of a course paddling in and back out through the surf.
The event begins on Sunday, February 19 with the traditional ISA Opening Ceremony, the Parade of Nations and the Sands of the World Ceremony.   The ISA World Stand Up Paddle Championships
Categories: Stand Up Paddle |

New Hobie Sand Bar Opens at John Wayne Airport

27. January 2012


 San Juan Capistrano, CA (Jan 26, 2012) - Hobie Designs is proud to announce the grand opening of the Hobie Sand Bar Restaurant inside John Wayne Airport’s new South terminal wing.

Sporting an unofficial motto of “A nice place to run aground”, The Hobie Sand Bar’s menu and ambiance represents a beach lifestyle that Hobie Alter created over 60 years ago as a youth growing up in Laguna Beach. The restaurant features a full menu of coastal inspired fare that will transport the weary traveler out of the terminal and onto the beach.

Besides the amazing dining experience, every part of the Sand Bar transports the diner through a visual experience of Hobie Alter’s life, from authentic pictures and memorabilia to the furnishings, each piece representing decades of innovation that created the “Have a Hobie Day” lifestyle that has been experienced worldwide.

The creation of the Hobie Sand Bar has been a tight knit collaboration between the restaurants operator, HMS Host, and the entire Hobie family who have been instrumental in creating the authentic Hobie Sand Bar vibe. Hobie’s sons Hobie jr. and Jeff working with Mark Christy (Jeff’s brother in law) in developing the initial concept and Laurie Alter (Jeff’s wife and owner of Tuvalu Home in Laguna Beach) as head designer for the project, were all instrumental in the final project. Hobie Sr. is very proud of this project and the reflection it presents of his life and heritage. 



Justin Holland has some Australian Stand Up Downwind Fun

2. December 2011

Downwind of the Froth........

Australian Team Rider Justin "The Frotha" Holland doesn't skip a beat even if the weather gets crazy. 50K winds and a downwind run from Merimbula Point to Pambula River Mouth on the South Coast of Australia. 

As Justin would say ... GET OUT THERE!!!

Categories: Stand Up Paddle |

Justin Holland - SUP Surfing Australia Heats Up

9. November 2011

Australian Team Rider Justin Holland takes his CM Torque through its paces on the latest summer swell to hit New South Wales.

Categories: Stand Up Paddle |

Hobie-Hurley-Hoffman Fabrics

31. October 2011


When the folks of Hobie, Hurley, and Hoffman Fabrics came together at the Hoffman offices last week, it was not just your everyday meeting.  Stories of yesteryear were being spun off in rapid fire fashion, as the team perused the history strewn walls of the Hoffman offices.  
The team had come together to preview a part of the new Hobie by Hurley clothing line that is to feature original Hoffman prints. The inclusion of Hoffman adds a twist of modern and authentic, blending together the old and new generations.



Stand Up Guy - Shane Perin Video Trailer

25. October 2011

The trailer for the upcoming short documentary "Stand Up Guy", the amazing story of Shane Perrin's 340-mile paddle on a stand up paddleboard (SUP) down the Missouri River from Kansas City, KS to St. Charles, MO. Shane competed in the 6th annual Missouri River 340 ( and became the first person to attempt as well as first to complete the race on an SUP. Shane paddled a 14' Elite BCX+C, provided by St. Louis Sail and Paddle,  and completed the grueling race in 66hrs 39min, finishing 38th out of a field of 105


Hobie Alter inducted into the National Sailing Hall of Fame

24. October 2011


Hobie Alter’s contributions to the sailing world were recognized last Sunday in San Diego with his induction to the National Sailing Hall of Fame. Hobie was among fourteen other inductees making up the first class of inductees.
Joining Hobie were, Ted Turner, Dennis Conner, the late Capt. Charlie Barr, the late Capt. Nathanael G. Herreshoff, Ted Hood, Gary Jobson, Buddy Melges, the late Emil "Bus" Mosbacher Jr., the late Olin Stephens and the late Harold Vanderbilt. Lowell North, the founder of North Sails, Paul Cayard, Betsy Alison of Newport, R.I., the US Sailing Team paralympic coach and five-time Rolex Yachtswoman of the Year; and the late Joshua Slocum, who sailed alone around the world in the late 1890s. Slocum disappeared at sea in 1908.
Every living inductee attended. The posthumous inductees were represented by descendants
 “A lot of people used our toys,” Hobie said Sunday. “The main reason we made them is so we could use them.”
The National Sailing Hall of Fame is an undertaking to recognize Americans who have made outstanding contributions to the sport of sailing, and is central to the mission of the National Sailing Center & Hall of Fame which was formed in 2005 with plans to establish a permanent facility on the historic waterfront of Annapolis, Maryland.



2011 Battle of the Paddle

30. September 2011

The 2011 Battle of the Paddle has come and gone with all of the hype and excitement of a major holiday.  The evolution of the event has become a true litmus test demonstrating the growth of Stand Up Paddling as a sport and an industry.   Team Hobie was its biggest ever with team paddlers from France, Italy, and Australia joining their US counter parts.

This year’s Battle once again pushed the evolutionary boundaries with the introduction of qualifying heats for the Elite race. Each qualifying race contributed 50% to the main event, and it meant racers had to work a strategy that would advance them into the main event but still leave enough gas in the tank for the final .  The Hobie team moved all but one of its Elite racers into the main event.

The main event held up to everything that it had in the past with blow ups, bust ups, and surprises. Team Hobie’s Brand Baksic finished 2nd in a heavily contested women’s race. Hobie’s Jay Wild and Colin McPhillips finished in the top 20 on the men’s side.

Day two started off a bit more reserved than the first day as paddlers carefully worked out the aches, pains and kinks from the day before. The distance race saw a huge field of 224 paddlers making the 10 mile grind, many of the same SUP Elite work horses returned, this time some had opted for longer unlimited or 14' boards and others kept the 12'6 grind alive.  Brandi Baksic kept her podium run going placing 3rd with   Mitch Kahn (14’) and Byron Kurt (12’6) both finishing in the top 10 of their board classes.

The biggest surprise of day two by far was the kid’s race. If there was ever a question as to the future of the sport of stand up paddling the kid’s race made it known. With over 50 kids participating in either the short or long course events, it was amazing to note that this year saw many kids racing scaled down race boards, and the competition was fast and furious.

As with Battle’s past,  the Grand Finale was the Team Relay with 43 teams racing for the team title.  Hobie was represented by 4 teams (3 men and 1 female). Hobie Team 1 (Jay Wild, Byron Kurt, Colin McPhillips, and Brandi Baksic) took 3rd with a super tight finish between Team Hobie and Team Naish. Hobie Team 2 (Mitch Kahn, Rob Pelkey, Justin Holland and Alison Riddle) finished 8th proving once again Hobie’s depth putting 2 teams in the top 10.

With participation pushing into the thousands one has to wonder what will happen in 2012? Is two days enough?

The Hobie camp was jumping all weekend


Colin McPhillips and Greg Closier coming into the danger zone


Australian team rider Justin Holland


Open race start


Brandi Baksic - 2nd place Elite Female


The Battle Team!!!


New Delivery Truck

Categories: Stand Up Paddle |